People build businesses.Relationships build them for generations.

SAR started in 1977 with a simple garage and repair business. Nothing fancy — just good work, good relationships and a determination to get things done.

That spirit stayed with us as we grew.

By the 1980s, we were representing international brands across Africa and trading across the continent, with a particular focus on markets such as Nigeria. We learned early that doing business in Africa takes more than a good product. You need to find a way, deliver on your word and build relationships that last.

The 1990s took us deeper into Asia, building the sourcing, trading and commercial relationships that would become an important part of our DNA.

From 2012 onwards, we turned our focus back towards Africa, expanding our representations, businesses, developments and infrastructure.

Today, SAR is a little different from that first workshop — but the fundamentals haven’t changed.

We are technically and commercially smart. We are conservative in how we manage risk, but dynamic in how we pursue opportunity. We build relationships, we deliver, and when there isn’t an obvious way forward, we find one.

Almost five decades on, we are stronger than ever — and geared to grow faster.